As a designer, the goal is to write, write, and then write some more. The more your name and work is out in the world for people to see, the better your chances are of finding new opportunities and success. It’s no secret that designers are in demand, but just because you’re skilled and experienced doesn’t mean you’ll get the recognition and opportunities you deserve. There are a number of things you can do to ensure your skills and talents catch the eye of the right people we’ve compiled some helpful tips for increasing your visibility as a designer from fashion news, so read on!
Here are thirteen of the best ways to increase your visibility as a designer, whether you’re freelancing or working in house:
1. Know Your Audience:
Start by taking time to learn your audience and the problems they care about most. Not only will this help better inform your content and posts, but it’ll also help you come up with more valuable solutions.
2. Be Consistent:
Constantly publish new material on a regular basis (blog posts, videos, tutorials). If you’re not sure when people will be looking for it (e.g. during a time of crisis, or after a new product is launched), try to be as consistent as possible. On the other hand, you should also be flexible so your content isn’t always fresh but can also respond to current events.
3. Be a Curator:
One of the best ways to be seen as a leader in your industry is to curate great content from others. This helps you position yourself as an expert by allowing you to review and share insights of others, while also becoming known for knowing what content is valuable.
4. Identify Niches:
If you want to get more recognition within your industry, start by identifying niches where you can provide valuable contributions or solutions.
5. Blog:
Blogging is a great way to build your credibility as a designer and become known as an authority in your field, as well as to share useful information with others.
6. Share Your Work:
One of the best ways to be seen as an expert is to share your work with others. To do that, you simply need to create a giveaway where you can showcase your latest designs or projects.
7. Start a YouTube Channel:
Starting a YouTube channel can be one of the best ways to get more recognition – both for yourself, and for the industry because it helps you rapidly connect with tons of people all around the world through videos you create on-the-go.
8. Have a Mission:
Having a clearly defined mission can be one of the best ways to establish yourself as an expert. Think about what you want to achieve, how you want to position yourself in relation to others, and how you want people to see you.
9. Rank High in Google:
If you want to get more exposure by showcasing your expertise, start by ranking high in Google. This will help you reach more people, show off your expertise, and also drive people back to your own blog or website.
10. Get Published:
Publishing great content is an important way to get yourself out there. So whether it’s writing for blogs or online magazines, writing guest posts on others’ blogs, publishing an eBook on Amazon (and then promoting that), or having a book published by one of the big publishers like O’Reilly or Peachpit Press , you can use that as a powerful platform to establish yourself as an authority in the industry.
11. Get Founded:
Getting your company off the ground and making it one of the leading players in your niche field is also a great way to go. You can do this by finding other people in your industry who are also seeking the same thing you are (i.e. growing their business) and proposing to pool your resources with them (either financially or through shared support).
12. Share Your Work with Regular People:
You can use social media like Facebook, Twitter, or Instagram to connect with others who love what you do, then ask them for feedback about how they’re using your designs (if they like it), where they see value in what you do (i.e. unique selling proposition), and what you can do better (to increase sales).
13. Get Published:
Creating something that’s useful and useful to people is one of the best ways to be recognized as an expert in your industry, and help yourself get out there. The more you publish, the more people will tell others about it, giving you more visibility and also increasing your influence in your specific niche.
Bonus:
1) Follow industry leaders on social media and share their posts. Engage with other designers in the community by liking, commenting, and sharing their work.
2) Create a website showcasing your portfolio and blog posts. Make sure it’s easily accessible from search engines like Google or Bing.
3) Use an online design portfolio platform such as Dribbble, Behance, or DeviantArt to create a profile where people can view your work and follow it. Add your logo to these sites so people can recognize you visually without a website or domain name search engine query .