Thankfully, it’s much easier to look for relevant corporate communities online. The easiest way to find your target connections is to look for communities. Being a part of larger groups can help you in your personal goals to find professionals who can assist your business. Thankfully, these communities tend to have established online groups that you can join before or after a corporate event. Entering these online groups will give you more access to informative resources and enable you to meet professionals in their fields. Most people acknowledge that networking—creating a fabric of personal contacts to provide support, feedback, insight, and resources—is an essential activity for an ambitious manager.

Strategic networking puts the tools of networking in the service of business goals. At this level, a manager creates the kind of network that will help uncover and capitalize on new opportunities for the company. The ability to move to this level of networking turns out to be a key test of leadership. It’s not enough to provide your clients with a great product or service.

Let’s dive into the details on each of these steps to get a deeper look at business networking. Next, let’s look at the steps to generate leads at these events, including how to choose the specific events that will bring you the best results. So, B2C salespeople will be pitching primarily to attendees as part of a booth. B2B sellers can show up as attendees or set up a booth, and they’ll probably want to network with other booths. You can find trade shows to attend on sites like10Timesthat organize them by industry to make it easy and quick to find some in your area. In fact, now that you’ve got the hang of networking do your research and find an established networking group that meets regularly and sign up to become a member.

Since conferences can be business-only or consumer-inclusive, the type of salesperson they serve best depends on the conference you pick. There are conferences for everybody, and you can find them 420x coin on10Times, as well, or on sites like AllConferences.com. B2B sellers will benefit more from the business-only conferences, whereas B2C sellers will typically go to the consumer-attended events.

For example, you might want to make new connections, donate your time to the community, or simply learn about the latest developments in your business or industry. For entrepreneurs under 40, this invitation-only organization provides incredible concierge services, professional development, and networking opportunities. These meetups are networking events that take place on a smaller scale. Many companies will have meetups with similar businesses, potential big-ticket leads, or even community members in order to network. Alternatively, you can join aBNIorMeetupgroup to get more involved with businesses in your community.