The digital age has provided a plethora of marketing opportunities for companies of all shapes and sizes. For those who want to generate more leads, increased sales, and new customers on demand, the Internet is a powerful tool that can provide exponential growth.
A great way to get your company on the road to success is by learning the basics of digital marketing. In this blog post, we’ll explore some key tactics in this online realm so you have a better understanding of how it works and what tools are available for your business or personal projects.
To start with, you can apply these digital marketing skills to your personal life as well by following the “top 10 digital marketing tips” given below recommended by NCR Report Cards.
Don’t be afraid to use social channels to grow your brand
There are many ways to leverage the power of social channels in your business, but there are also some drawbacks to using them. The two main issues are the cost and the lack of focus on conversions. For example, you can use Facebook or Twitter for gaining followers or boosting engagement, but that won’t help you increase sales. Or you could focus on these tools for social good by writing articles about important topics, but not so much about your business itself.
Use video on relevant websites
Video marketing has become one of the more important ways to engage consumers based on feedback from marketers who’ve used it; it’s touted as the new “poor man’s TV.” According to SEO company Moz, “80 percent of consumers prefer video content over text” and this statistic is getting even higher every year.
On top of this, search engines like Google are making video-friendly updates (like adding support for VP8 and WebM files), and social media channels like Instagram and Vine make it easy to post videos. As a result, the usage rate is growing exponentially. So now there’s no excuse for your business not to invest in video marketing.
The more content you have, the more people are likely to engage with your brand
No one has time to read through a lengthy blog post or study your company’s website. They’ll skim the topics you’ve written about and focus on the most important ones since they know they can’t afford to miss out on anything. Even worse, if they decide to visit your site, they’ll want to know what you have to say in less time without getting distracted by info that’s not relevant.
The solution is simple: create content that gives them something for free for now (a link or an image) and then provide them with more incentives (such as deeper insights) later on down the road.
Use content marketing to build trust and credibility with your customers
If you’re already a champion of quality and it’s about time your customers knew about it, then you should create content that shows how you care about your customer’s experience and demonstrate what they can expect from your company. Have them learn more about you and the things that matter to them through the articles, videos, etc. You may be asking yourself: “how can I achieve this?” The best way is to put together a tool that could help you do so: developing a blog and building an audience around it so people become curious about what you have to say.
Drive people to your website by using LinkedIn
If you have a personal or business account on LinkedIn, then this digital marketing tip is for you. You can use it to share valuable information about your business and engage with others through comments, the discussion area, the groups you join, etc. The more active users are on LinkedIn, the more chances there are of gaining priceless attention from their target audience.
Make sure every blog post is linkable
When it comes to SEO, there are two main factors considered by search engines when deciding how valuable a page is: the number of inbound links pointing at it and how relevant they are to the content on that page. The more links and the better they’re relevant to your topic, the higher you rank in search results.
So if your post doesn’t contain any links to other websites, you’re not giving much priority to that particular page and it won’t rank as well as bigger and more established companies. This explanation should make sense: if Google sees that no other business is linking to your page, what’s the point of putting up a link back to your site? It doesn’t seem like an effective strategy anymore.
But what I don’t like about this tactic is that it can be interpreted as spam (since you’re spamming other websites). So make sure every blog post is linkable before going forward with this digital marketing tip.
Find relevant content to share on LinkedIn
LinkedIn is one of the most visited websites around the world, so it’s a great place to build your brand. But what does that mean? It means that if you’re active on this channel, you can do anything from sharing valuable content with your audience or helping fellow marketers with their problems, or even just boasting about your accomplishments. The more active you are, the more people will engage with you and your business in return.