Traditional marketing is expensive and time-consuming. With a blog, you can spend less money on advertising because it’s free to use! You also don’t have to waste your valuable time trying to convince people that they need what you’re selling. Blogging will give you the opportunity to provide useful information about your products or services for those who are genuinely interested in them and then offer an easy way for them to purchase what they want from you.
The blog is one of the most versatile marketing tools out there, and it shouldn’t be overlooked if you’re looking to generate an audience.
Here are some benefits that make a blog better than traditional marketing:
- Blogs have higher levels of engagement for readers because this isn’t spam advertising they want to read your posts
- Blogging creates long term value with customers by educating them about product or service offerings
- It’s more cost effective than other mediums like TV ads because blogs don’t require high production costs for video etc.
- It’s easy to start blogging all you need is time dedicated towards writing content (and occasional editing) and hosting
- It’s easier to scale because you can reblog content that is already popular
- Blog offers an opportunity for traffic and sales without having to invest heavily in paid advertising.
- Blogs are a cost effective, long term investment with return rates of up to 50% .
Blogging Vs Traditional marketing:
Blogging can be cheaper and more efficient than traditional marketing. Traditional digital advertising is expensive, costing as much as $150 per click! When you blog in your website’s “About” section with a link to your products or services, people will find it by typing the URL into their browser or clicking on one of the search engine listings for your site. You’ll even get free exposure when bloggers publish articles that include links to what they’ve written about. Once someone visits your site based on these links, they could easily make purchases once they see how helpful we are!
People look at blogs instead of advertisements because blogs provide useful information while ads just show up without warning and try to sell something. When you blog, people are more likely to find your content and visit your site because it’s in their browser’s search results.
How does a blog help your business?
Blogging is also a great way for small businesses or start-ups to create an online presence that demonstrates their expertise without spending any money at all! They can write articles about the company, showcase pictures of work they’ve done on social media sites like Pinterest or Instagram, and have customer reviews posted on testimonials section of their website. By sharing these types of resources with visitors who come from organic searches as well as those who come from links shared by other bloggers, word will spread quickly!
New opportunities via blogging:
Traditional marketing methods do not provide new opportunities for prospects while blogging does.
Professional bloggers with large audiences can create links to your products or services and provide you the opportunity to purchase advertising space on their website. Traditional marketing methods do not make it easy for prospects to find information about who’s behind a product or service, but blogging does!
Connect with customers easily via BLOGS:
Blogs provide a way to connect with customers by providing feedback as well as making it easy for prospects to find out how they can get in touch with you. Traditional marketing methods are outdated because people don’t have the attention span needed, but blogging provides an opportunity to create rich content that grabs their interest and keeps them coming back!
Your blog will also help build trust among your visitors who come from search engines or social media sites, which is especially important if you’re looking to sell high ticket items!