This positions Ceros as the choice brand for potential job seekers. Instead of following the classic about us script, try something different. A lot has happened since they found the company in 2004. So sharing the company’s milestones using a fun and clean design is in order.
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Further down the page, you can explain those services in greater detail. You can also include photos to show what you can do. LoveBug Probiotics’ page effectively includes all the information you’d need on the company to make an informed purchasing decision. That includes how the founder came up with the idea, her personal ties to the vision, and the science behind her probiotic. TalEx began when two women left a major recruiting firm to build their own.
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As soon as you arrive on Doomtree’s about us page, you’re greeted with big, bold photos of those friends. Some people think about us pages have to sound formal to gain credibility and trust. Well, that’s not entirely correct, because most people find it easier to trust not-so-formal human beings.
Write from an objective viewpoint and convey valuable how-to information to the reader. Focus on practical advice, actionable tips, and useful know-how about a specific marketing topic or approach to marketing . Cathy Derus’ site features bold images and crisp text. The site also highlights Cathy’s appearances in major media outlets and publications, like Entrepreneur and Cosmopolitan. The style and tone of your about page should match the services you provide.
This allows prospects to know if your service aligns with their needs. There’s no shame in admitting how your business strategy — or even your way of thinking — has changed since you began. In fact, these evolutions can improve the story you tell to website visitors.
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