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Let’s look at how to make a social media influencer program work for you. Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities. We just want to make sure your idea aligns with our blog and speaks to our audience.
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Keep this in mind when thinking about what you’ll ask the influencer to post, as well. Asking for too many posts in a short timeframe will make your offer hard for the influencer to accept, even if it comes with a large paycheck. If they’re already hitting followers with tons of paid posts, their engagement rate may not last.