Blogging is a great way to get your name out there. You can easily create a blog to promote your business. Remember to write about your event and how it went. The content should help people plan an upcoming event. If you’re writing a blog for your business, it should contain relevant information and tips for attendees. A successful blog also generates more traffic to your site.
It was a fun, collaborative way to show enterprise software developers why Docker is invested in the containerization market and the value these people can get from Docker’s product. And by creating this experience, Facebook was able to accomplish that for its own brand. In creating this experience, it also created a positive brand perception for a few audiences — including, for example, the people who might have been unsure of how to use the platform for business. To celebrate Pride Month, Lululemon worked with MKG to create an immersive, thoughtful experience that combined an engaging social media campaign with real-life community-centered events. If an in-person experience isn’t feasible, get creative with technology, VR, or AR to create the next best thing.
Jessica Fender is a copywriter and blogger atGetGoodGrade,with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. In a fast-paced digital age, it takes a little extra effort to keep your users interested.
Direct message them information on the event to peak their interests. Similarly, if you know you have audiences based in certain locations, go to where they are for your experiential campaign. This will provide less friction and make your audiences feel like you are literally meeting them where they are. But what we really like about this example is how much it shows the value of experiential co-branding. Consider how you might create fun opportunities to encourage user-generated content. This doesn’t have to break the bank, either — there are plenty of budget-friendly options to create small booths at business conferences that still embrace that Instagram-worthy look.
Being an international marketing agency, your article can be read in different parts of the world and other languages, such as Spanish, French, Italian, Dutch, and Portuguese. Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Plan and launch an effective advertising campaign with this guide and set of templates. Clearly, taking some very calculated risks worked out pretty well for these companies.
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So while only one brand came away from the experience with an epic sugar high, both got plenty of exposure. And since 74% of consumers say a branded experience makes them more likely to buy the products being promoted, Google and Zappos both stood to gain new customers from this crowd. We love numbers, but creating a live installment that illustrates them can help people understand exactly what they mean. And since 65% of people think that live events help them understand a product, this setting is a great place to do it.
This gives them the opportunity to become part of the online conversation about that event. Events give people the opportunity to meet others face to face. They are the places that you are going to make connections relating to business opportunities.
Next, the brand created an art installation at Hudson River Park that reflected those same responses. This space, which stayed in the Park for two weeks, encouraged passersbys to read and reflect. That’s not all, though — Lululemon also created a community-focused yoga practice in the same park, which aimed to raise money for The Trevor Project. Best of all, they used Augmented Reality to create a fun, unique experience for their users. Don’t interrupt — especially if you’re trying to grab someone’s attention in New York City, like Lean Cuisine was.